Our Story

Advancing health has always been at the center of our story. From the critical coverage that delivers peace of mind to the full breadth of health solutions that care for every aspect of your well-being, you can rest assured that Florida Blue is always looking out for you, your family and your community as we have done for more than 75 years. 

We are so much more than an insurer. We’re your health partner, working to lower your costs, make your benefits easy to access and providing you with a broad range of health services that include traditional medical care, mental well-being, preventive care and so much more. As a policyholder-owned not-for-profit, we invest resources to keep health care costs lower and work hard to ensure as many people as possible have access to high-quality, affordable and equitable care. 

We’re always working, always investing and always advancing toward a better state of health. 

We brought the first Blues plan to Floridians in 1945 to enable access to quality, affordable care. In the decades since, we’ve built a new world of health care resources. Today, our mission-driven, not-for-profit model continually puts innovation to work for nearly 6 million members.

In our pursuit to deliver high-quality, affordable care for all, Florida Blue has become the largest single state provider of individual marketplace plans in the country. In 2006, we were the first insurer to open neighborhood hubs where members could speak directly with experts about their health.

Throughout the last two decades, we’ve tackled critical health inequities among at-risk communities with our partners and through our Florida Blue Foundation — the state’s largest health-focused philanthropic organization.